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Home » Work With Us!

Work With Us!

Road Trip Alberta (RTA) started in the fall of 2019 and quickly grew to become the #1 travel resource site entirely dedicated to Alberta. RTA not only focuses on road trips throughout the province, but also offers extensive guides on things to do, where to eat, and what to see at all the stops in between.

The site was founded by locals Dalene and Pete Heck, acclaimed explorers and travel content creators who have earned such prestigious awards as National Geographic Travelers of the Year, W3 “Best in Show” for a travel social media campaign, and a BlogHer “Voice of the Year” (twice). Most recently, RTA won a bronze medal for Best Independent Travel Blog by the North American Travel Journalist’s Association.

RTA is open to working with Alberta-based tourism businesses (accommodations, restaurants, event organizers, tour operators, DMOs, and more) to feature and promote the best of this beautiful province.

“We had people come all the way from Edmonton to see the light show. They said they saw it mentioned on Road Trip Alberta and I learned two things: Road Trip Alberta has a heck of a lot of reach, and Albertans are just crazy about Christmas lights.”

~ Jon Tupper, The Tupper Family Light Show in Fort McMurray

Who Reads RTA?

Since the inception of this blog, over 1.7 million unique readers have visited and read over 2.5 million pages (current as of February, 2023).

Of those readers:

  • 87% are Canadian and 7.5% are American.
  • 70% of the Canadians are from Alberta, 12% are from Ontario, and 10% from British Columbia.
  • The average time on page is nearly 5 minutes.
  • 87% found RTA via Google, 5% via social media, and 7% came directly to the site. RTA ranks for almost 10,000 keywords and is #1 for over 150 keywords with Google.
  • Nearly 5,300 people are subscribed to RTA’s twice-monthly newsletter.
  • Travellers have booked over 2,900 hotel nights via links on RTA.
Moraine Lake Rockpile

Social Media Stats (as of Feburary, 2023)

RTA’s focus has primarily been creating SEO blog content that will rank high on Google. However, we also enjoy conversations with readers on social media and have been posting regularly on both Facebook and Instagram.

  • 8,400+ Facebook followers.
  • 1,500+ Instagram followers.
  • 34,000+ accounts follow the founder on Twitter (where articles are also regularly shared).

How Can We Work Together?

If you are struggling to get to the front page of Google with your marketing messages, we can get you there on RTA. We have several options for working together, but if you have an idea that goes beyond any of the below, please feel free to get in touch!

RoadTripAlberta.com

  • Secure a mention of your business in a current, relevant blog post: $350/mention/year
  • ***MOST POPULAR*** Publishing of a new blog post, solely dedicated to your business or campaign: $1,500. The article (and links) are permanently on our website, and this option includes promotion on our social media channels as well.

RTA Social Media Channels

  • Posts dedicated to your business and campaign on both Facebook and Instagram: $250. Photos and captions are to be provided by you but must meet RTA standards and approval.

RTA Newsletter

Note that the newsletter runs twice monthly and space for the below opportunities is limited.

  • A mention of your business or campaign in one newsletter: $200.
  • Placement of a full-width banner within (basically, a newsletter “sponsor”): $400 per issue. Multiple issue discounts are available.

Other

  • We sometimes run contests and are looking for prizes. For the cost of your prize and a $100 administration fee, you will receive promotion on the RTA blog in an upcoming contest (non-permanent), social channels, and in the newsletter. Contact us for case studies from previous contests.
  • Want a member of the RTA team to visit your business/destination for “live” coverage? Or do you also need professional assets (photos and video) for your organization? Talk to us about details so that we can prepare a quote.
  • We have excellent relationships with many top bloggers and influencers in the travel space. Talk to us about the potential to get your organization mentioned in other spaces (example).
  • The RTA founders are sought-after speakers on the topics of travel, content creation, social media, influencer marketing, and more. They have spoken at SocialEast, TravelCon, Travel Alberta Tourism Works, Tourism Kamloops Summit, Rocky Mountain Social Summit, and many more. Inquire about topics and fees for your next event.

Ready to Start a Conversation About How RTA Can Get Visitors to YOUR Destination or Business?

Contact us to get started!

We can take you even further.

Our parent company, HMI Marketing, specializes in social media, influencer, and exclusive content marketing campaigns. We have worked with destinations and brands large and small (including many in Alberta) and would be pleased to have a no-obligation conversation with you on how to take your own digital marketing to the next level. Contact us today!

A Boardwalk in Canmore

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Instagram Inspiration

The birds will soon be shedding their winter fluff The birds will soon be shedding their winter fluff...as will we! 😍

#RoadTripAlberta #ExploreAlberta #ExploreCanada #HereComesSpring #Spring2023 #TravelAlberta #myAlberta
Did you know that @yamnuskawdsanct recently got a Did you know that @yamnuskawdsanct recently got a new wolfdog? 💙 (Not this one, this is long-time resident Nova! 😍) This rescue and sanctuary is one of our fave spots in Alberta to visit.

Have you been?

#RoadTripAlberta #ExploreCanada #ExploreAlberta #Yamnuska #yamnuskawolfdogsanctuary
Is it too early to talk about camping? 🤔 We don Is it too early to talk about camping? 🤔 We don't think so.

The registration system for @parks.canada is opening up very soon, plus they have a brand new system in place! You can set up your new account now (you'll need to, even if you had an account before), and be ready for these Alberta launch dates:

⛺️ Jasper: Mar 16
⛺️ Banff: Mar 23
⛺️ Waterton Lakes, Elk Island, and Wood Buffalo: Mar 30

We've got a TON of info on our website for camping...head on over to help prepare yourself for (what will very likely be) a busy 2023 camping season!
The northern lights late#beautıfuldestınatıons The northern lights late#beautıfuldestınatıons 

#RoadTripAlberta #NorthernLights #ExploreAlberta #ExploreCanada #FortMcMurray #beautifuldestinations
Scotsman's Hill is one of our fave spot for photos Scotsman's Hill is one of our fave spot for photos of downtown Calgary. 😍 It's also a fantastic place for a picnic (maybe wait until summer 😜) and to watch the fireworks from the Calgary Stampede!

#RoadTripAlberta #CaptureCalgary #ExploreAlberta #ExploreCanada #Calgary #YYC
Load More... Follow @roadtripalberta on Instagram

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We've created FOUR Alberta specific bingo games to make your road trip even MORE fun. Included are some insider tips on what to see and eat in the province!

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We acknowledge that what we call Alberta is the traditional and ancestral territory of many peoples, presently subject to Treaties 6, 7, and 8. Namely: the Blackfoot Confederacy – Kainai, Piikani, and Siksika – the Cree, Dene, Saulteaux, Nakota Sioux, Stoney Nakoda, and the Tsuu T’ina Nation and the Métis People of Alberta. This includes the Métis Settlements and the Six Regions of the Métis Nation of Alberta within the historical Northwest Métis Homeland.
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